Blog Layout

Lisbon stands out in the Brand Finance City Index 2023

23 May 2023

Lisbon, the capital of Portugal, has secured its place as a rising global city, ranking 43rd in the renowned Brand Finance City Index 2023. This index, compiled by Brand Finance, a leading brand evaluation consultant, assesses the top 100 city brands worldwide. The evaluation draws upon a comprehensive global survey conducted in April 2023, gathering insights from approximately 15,000 individuals across 20 countries.



Taking the top spot on the Brand Finance City Index is London, followed closely by New York, Paris, Los Angeles, and Sydney. However, Lisbon stands out due to its unique blend of captivating features. Renowned for its gastronomy, architectural and cultural heritage, vibrant atmosphere, and the enchanting Fado music, Lisbon has garnered international recognition as a preferred destination for travellers.The city's overall score in the ranking stands at an impressive 67.5 out of 100.


But what makes Lisbon truly stand out? Let's delve into the specific categories where Lisbon excels. Firstly, in terms of public sentiment and the values upheld by its residents, Lisbon claims the 11th position globally. Its rich cultural and heritage offerings propel it to the 14th place in that regard. The city's liveability factor positions it at 23rd, while its commitment to sustainability earns it the 37th spot in the sustainability category.


Pilar Alonso Ulloa, the General Manager of the Iberian Peninsula and South America at Brand Finance, emphasised that Lisbon's continuous growth and global recognition stem from a combination of factors. These include the flourishing tourism industry, emphasis on innovation and technology, foreign investment, hosting cultural events, and a commitment to sustainability.


The Brand Finance City Index report encompasses various pillars, such as sustainability, transportation networks, and investment and business opportunities. The study, conducted across 20 countries worldwide, seeks an objective perspective on each city, excluding local perceptions from the final rankings.


Beyond Lisbon's position at 43rd, cities such as Oslo in Norway, Dallas in the United States, Auckland in New Zealand, Macau, Istanbul in Turkey, Buenos Aires in Argentina, and the Brazilian cities of São Paulo and Rio de Janeiro follow suit, showcasing the global diversity of remarkable urban destinations.


Overall, Lisbon's ascent in the Brand Finance City Index underscores its status as a city on the rise, combining a captivating blend of cultural heritage, sustainable practices, and a thriving atmosphere that appeals to residents, tourists, investors, and aspiring dwellers alike.

Portugal has implemented a series of tax benefits to encourage urban rehabilitation.
by Diogo Pedro and Cleuzina Cruz 1 April 2025
To maximise these benefits, property buyers should assess eligibility before purchasing a property, ensuring it meets the criteria for IMT exemption.
The most important requirement is demonstrating an effective connection to the Portuguese community
by Florbela Lopes 31 March 2025
Acquiring Portuguese citizenship through marriage or a civil partnership with a Portuguese national may appear to be a straightforward legal process.
The present overview provides a comprehensive and structured analysis of the D2 Visa.
by Luís Maria Branco and Tomás Melo Ribeiro 28 March 2025
The D2 Visa allows non-EU, EEA, and Swiss nationals to legally start a business, invest, or engage in entrepreneurial activities in Portugal.
AIMA may suspend the 'green lane' if there are security concerns or significant difficulties.
26 March 2025
A “green lane” will be established to streamline the work visa process for foreign nationals being recruited by Portuguese companies.
Here are some insights and practical recommendations to help you through the 2024 tax season.
by António Pratas Nunes 25 March 2025
The income earned in 2024 must be declared between 1 April and 30 June 2025 by submitting the IRS Model 3 declaration.
Outro benefício desse estatuto é o direito a solicitar um Cartão de Cidadão.
by Danielle Avidago 14 March 2025
Na área migratória, a isenção de visto não só para turismo, mas também para atividades culturais, empresariais ou jornalísticas.
Portugal is a growing hotspot for entrepreneurs and businesses aiming to expand into Europe.
by Tomás Melo Ribeiro 6 March 2025
Favourable Corporate Tax Rate: Portugal offers a corporate income tax rate of 20%, which is among the most competitive in the EU.
An injunction helps creditors claim outstanding debts quickly through a legal mechanism.
by Margarida Tempera 27 February 2025
Engaging a lawyer is crucial; your defense's success relies on valid proof, procedural adherence, and meeting deadlines.
Portugal's traditions, charm, and cuisine are so integral that legal citizenship feels only fair.
by Danielle Avidago 26 February 2025
Portuguese citizenship, for some, means reconnecting to their parent or grandparent who spent their entire childhood amazing them with stories of a country.
Electric car owners benefit from no oil changes, fewer wearing parts, and lower maintenance costs.
by Cleuzina Cruz 25 February 2025
Electric cars have garnered significant attention compared to conventional vehicles, owing to their environmental and economic advantages.
More posts
Share by: